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Identity and Brand: Strategic resources for the competitiveness of organizations in the Portuguese footwear industry - Couverture souple
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Identity and Brand
Edité par
Our Knowledge Publishing Okt 2023, 2023
ISBN 10 : 6206532232
ISBN 13 : 9786206532231
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper addresses the relationship between design and industry as a bridge to minimize the image deficit of Portuguese footwear brands. It reviews the essential themes linked to the competitive advantages of brands as a strategic design resource for organizations, analyzing different types of links between organizations and design culture. In a logic of product and communication integration, visual identity helps us to understand how the process of integrating design into organizations can operate above all at a strategic level. The relationship that the theme of brands establishes with footwear is related to the latent distance between industry and design in Portugal, a factor that is related to the origin of this deficit. Considering the technical and technological resources and know-how in Portugal, the case of the 'Sanjo' brand (1932-1996) is studied. This cultural heritage is a raw material with great potential for developing product and image strategies, with a view to sustainably enhancing Portuguese brands by bringing design and industry closer together. 164 pp. Englisch. N° de réf. du vendeur 9786206532231
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Identity and Brand
ISBN 10 : 6206532232
ISBN 13 : 9786206532231
Neuf
Couverture souple
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. N° de réf. du vendeur 26401552855
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Identity and Brand
Edité par
Our Knowledge Publishing, 2023
ISBN 10 : 6206532232
ISBN 13 : 9786206532231
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Carvalho de Almeida PedroPedro Carvalho de Almeida is a Visual Communication Designer, PhD in Design from Central Saint Martins, University of the Arts London, Assistant Professor of Design at the University of Aveiro, Portugal, Visi. N° de réf. du vendeur 1150550812
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Identity and Brand
ISBN 10 : 6206532232
ISBN 13 : 9786206532231
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. Print on Demand. N° de réf. du vendeur 395872776
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Identity and Brand
ISBN 10 : 6206532232
ISBN 13 : 9786206532231
Neuf
Couverture souple
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. PRINT ON DEMAND. N° de réf. du vendeur 18401552861
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Identity and Brand | Strategic resources for the competitiveness of organizations in the Portuguese footwear industry
Edité par
Our Knowledge Publishing, 2023
ISBN 10 : 6206532232
ISBN 13 : 9786206532231
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Identity and Brand | Strategic resources for the competitiveness of organizations in the Portuguese footwear industry | Pedro Carvalho de Almeida | Taschenbuch | Englisch | 2023 | Our Knowledge Publishing | EAN 9786206532231 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 127785020
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Identity and Brand
Edité par
Our Knowledge Publishing Okt 2023, 2023
ISBN 10 : 6206532232
ISBN 13 : 9786206532231
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This paper addresses the relationship between design and industry as a bridge to minimize the image deficit of Portuguese footwear brands. It reviews the essential themes linked to the competitive advantages of brands as a strategic design resource for organizations, analyzing different types of links between organizations and design culture. In a logic of product and communication integration, visual identity helps us to understand how the process of integrating design into organizations can operate above all at a strategic level. The relationship that the theme of brands establishes with footwear is related to the latent distance between industry and design in Portugal, a factor that is related to the origin of this deficit. Considering the technical and technological resources and know-how in Portugal, the case of the 'Sanjo' brand (1932-1996) is studied. This cultural heritage is a raw material with great potential for developing product and image strategies, with a view to sustainably enhancing Portuguese brands by bringing design and industry closer together.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 164 pp. Englisch. N° de réf. du vendeur 9786206532231
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Identity and Brand : Strategic resources for the competitiveness of organizations in the Portuguese footwear industry
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This paper addresses the relationship between design and industry as a bridge to minimize the image deficit of Portuguese footwear brands. It reviews the essential themes linked to the competitive advantages of brands as a strategic design resource for organizations, analyzing different types of links between organizations and design culture. In a logic of product and communication integration, visual identity helps us to understand how the process of integrating design into organizations can operate above all at a strategic level. The relationship that the theme of brands establishes with footwear is related to the latent distance between industry and design in Portugal, a factor that is related to the origin of this deficit. Considering the technical and technological resources and know-how in Portugal, the case of the 'Sanjo' brand (1932-1996) is studied. This cultural heritage is a raw material with great potential for developing product and image strategies, with a view to sustainably enhancing Portuguese brands by bringing design and industry closer together. N° de réf. du vendeur 9786206532231
Acheter neuf
EUR 80,86
Expédition à EUR 61,31
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