Analysis of Transmedia Advertising Campaigns and their Application - Couverture souple

Rodríguez, Bryan; Letamendi, Jose Miguel

 
9786206583110: Analysis of Transmedia Advertising Campaigns and their Application
Couverture souple
ISBN 10 : 6206583112 ISBN 13 : 9786206583110
Editeur : Our Knowledge Publishing, 2023

Synopsis

Transmedia storytelling uses all available channels to bring discrete parts of your story to the consumer for them to interrelate. This process places new demands on consumers and relies on the active participation of communities to make a story endless. This paper discusses concepts, perspectives and examples implicit in reading about success stories from transmedia storytelling, and how it could be implemented in a childcare brand campaign to disseminate information that is conducive to changing the way new parents care for an infant.

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Éditeur
Our Knowledge Publishing
Date d'édition
2023
Langue
anglais
ISBN 10 
6206583112
ISBN 13 
9786206583110
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible