Articles liés à Brand Management: Text and cases

Brand Management: Text and cases - Couverture souple

Deshmukh, Pooja

 
9786207451692: Brand Management: Text and cases
Couverture souple
ISBN 10 : 6207451694 ISBN 13 : 9786207451692
Editeur : LAP LAMBERT Academic Publishing, 2023

Synopsis

In the era of exponential advancement and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a competitive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense competitive environment. However, only a few marketing management books truly capture andexplain marketing concepts in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included to illustrate the application of the concepts of marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2023
Langue
anglais
ISBN 10 
6207451694
ISBN 13 
9786207451692
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
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