Impact of Visual Merchandising Elements on Retail Shopper Behaviour: A Study of Shoppers at Select Retail Stores - Couverture souple

M., Himabindu

 
9786207455096: Impact of Visual Merchandising Elements on Retail Shopper Behaviour: A Study of Shoppers at Select Retail Stores
Couverture souple
ISBN 10 : 6207455096 ISBN 13 : 9786207455096
Editeur : LAP LAMBERT Academic Publishing, 2023

Synopsis

Visual Merchandising (VM), earlier called as merchandising is a practice in the retail industry. It is the art of displaying goods in a retail outlet in a way that is quite appealing to the customers. Utilizing colour, lighting, smell, sound, digital technology and other interactive elements, Visual Merchandising captures customers’ attention and even persuades them to buy. The current study “Impact of Visual Merchandising Variables on Retail Shopper Behaviour - A Study of Shoppers at Select Retail Stores” is more relevant than ever in today’s retail business scenario witnessing changes in shopper profile, shopping experience sought, and other customer demographics. The organized retail sector in India has a promising growth rate. Hence, there is an ever-increasing need for retail level differentiation for attracting customers. Visual Merchandising is one such crucial strategy in the hands of the retailer that helps in standing apart from the competition.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2023
Langue
anglais
ISBN 10 
6207455096
ISBN 13 
9786207455096
Reliure
Broché
Nombre de pages
172
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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