Articles liés à CONSUMERS’ ATTITUDE TOWARDS VIDEO ON DEMAND...

CONSUMERS’ ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES: IN NEPALESE MARKET - Couverture souple

Thapa, Gopal; Shrestha, Priyanka

 
9786207459636: CONSUMERS’ ATTITUDE TOWARDS VIDEO ON DEMAND SERVICES: IN NEPALESE MARKET
Couverture souple
ISBN 10 : 6207459636 ISBN 13 : 9786207459636
Editeur : LAP LAMBERT Academic Publishing, 2024

Synopsis

This research report entitled “Consumers' Attitude towards Video on Demand Service in Nepalese Market” is a survey-based research study. The study attempts to know the consumer attitude towards video-on-demand service in the context of Nepal. The business dynamics of the VoD service that sustained for mass has now become more customized and friendly for people. Since very little research has been carried out on this topic, it will be helpful for those willing to research this field. The study showed that there is a significant interaction effect of consumer attitude towards VoD applications. Similarly, there is a significant difference in consumer attitudes towards VoD applications. Consumers are willing to subscribe for VoD services considering the features of VoD applications and the Quality of Content in VoD applications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6207459636
ISBN 13 
9786207459636
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
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