Articles liés à Green Marketing Tools on Green Product Purchasing Intention:...

Green Marketing Tools on Green Product Purchasing Intention: Consumer Behaviour - Couverture souple

Jayawardhana, J.S.; Shamila, L.M.A; Prabaharan, T.

 
9786207469345: Green Marketing Tools on Green Product Purchasing Intention: Consumer Behaviour
Couverture souple
ISBN 10 : 6207469348 ISBN 13 : 9786207469345
Editeur : LAP LAMBERT Academic Publishing, 2024

Synopsis

Environmentally friendly criteria are become a major consideration of a customer, when buy a product. With the increasing environmental pollution, customers give their attention to protect the environment. This trend also the matter in Sri Lankan context due to recorded high pollution index rates in past years. Due to that Sri Lankan consumers’ purchasing intention changed towards the Green Purchasing intention. The identification of new green behavior and corporate responsible of companies towards the environmental protection are paved the way to marketers to innovate new green products. The exact impact of those marketing tools on consumers’ purchasing intention takes in to consideration. Hence, this study aimed to find out whether the Perception of eco-labeling,Perception of eco-brand,Enviromental advertisement, Trust of Eco Label and Eco Brand impact on Green Purchasing intention of Sri Lankan customers. The target population for this study comprises individuals actively involved in the purchase of electronic home appliances in Sri Lanka.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6207469348
ISBN 13 
9786207469345
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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