The Impact of Marketing Strategy on the Sales Performance: A study of Micro andSmall enterprises’ owners - Couverture souple

Ali, Kawar; Ameen, Ayoub; Tirwanshi, Kawar

 
9786207470969: The Impact of Marketing Strategy on the Sales Performance: A study of Micro andSmall enterprises’ owners
Couverture souple
ISBN 10 : 6207470966 ISBN 13 : 9786207470969
Editeur : LAP LAMBERT Academic Publishing, 2024

Synopsis

The marketing strategies (7Ps) are the cornerstone of any enterprise. Therefore, the current research was designed to investigate the impact of marketing strategies on the sales performance of small and micro-scale enterprises in Duhok Province. In this regard, the research aims to test the impact of relationship marketing strategies (product, price, place, promotion, process, people, and physical evidence) on sales performance, as well as how they can be implemented and managed.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6207470966
ISBN 13 
9786207470969
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
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