Articles liés à VISUAL MERCHANDISING AND CONSUMER IMPULSE BUYING BEHAVIOUR

VISUAL MERCHANDISING AND CONSUMER IMPULSE BUYING BEHAVIOUR - Couverture souple

Saumya Larshani, S.; Prabaharan, T.; Shamila, L.M.A.

 
9786207475322: VISUAL MERCHANDISING AND CONSUMER IMPULSE BUYING BEHAVIOUR
Couverture souple
ISBN 10 : 6207475321 ISBN 13 : 9786207475322
Editeur : LAP LAMBERT Academic Publishing, 2024

Synopsis

Making eye-catching displays to highlight products in a retail setting is known as visual merchandising. It uses design components, lighting, signage, and product placement to highlight particular items and improve the overall aesthetic. Engaging customers, promoting purchases, and enhancing their shopping experience are the main objectives. The impulse buying behavior of consumers indicated their propensity to make impulsive, haphazard purchases without much thought beforehand. Rather than being motivated by a thoughtful assessment of needs or logical decision-making, it is frequently influenced by feelings, desires, or outside stimuli. Impulsive buying is largely influenced by factors such as immediate gratification, store layout, lighting, color, and display of products.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6207475321
ISBN 13 
9786207475322
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne