Validity of questionnaire items: evaluation of supermarkets: Application of the Lawshe method - Couverture souple

Faria Salles, Sérgio Augusto; T. Lisbôa, Rogério; Shimoya, Aldo

 
9786207705658: Validity of questionnaire items: evaluation of supermarkets: Application of the Lawshe method
Couverture souple
ISBN 10 : 6207705653 ISBN 13 : 9786207705658
Editeur : Our Knowledge Publishing, 2024

Synopsis

This book focuses on analyzing the validity of questionnaire items for evaluating supermarkets from the point of view of their customers. Twenty-four evaluation items related to supermarket services were selected to create a questionnaire, which was answered by customers of the establishment studied, evaluating each item as essential, important, but not essential or non-essential. Applying the Lawshe method, it was possible to validate or exclude items from the questionnaire according to the perception of the respondents.

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Éditeur
Our Knowledge Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6207705653
ISBN 13 
9786207705658
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
non disponible