Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR: A study of selected companies with reference to Electronic Products - Couverture souple

Aggrawal, Nitin

 
9786207842841: Consumer Attitude towards Online versus In-Store Shopping in Delhi NCR: A study of selected companies with reference to Electronic Products
Couverture souple
ISBN 10 : 6207842847 ISBN 13 : 9786207842841
Editeur : LAP LAMBERT Academic Publishing, 2024

Synopsis

In the era of globalization, electronic marketing is a great revolution. The business organizations are adopting this technological change. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping. Therefore this study was undertaken to study the consumer’s attitudes towards online shopping and specifically studying the factors influencing consumers to shop online.The present study “Survey of Consumer Attitude towards Online shopping Vs In-Store Shopping for Electronic Products” is descriptive in nature. The study attempts to analyze the various aspects of consumer attitude towards online shops and in-store shops.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6207842847
ISBN 13 
9786207842841
Reliure
Broché
Nombre de pages
340
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

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Brakel
33034
Allemagne