Articles liés à Territorial marketing: a development tool

Territorial marketing: a development tool - Couverture souple

Okito Gabriel, Ohotohoto

 
9786208089177: Territorial marketing: a development tool
Couverture souple
ISBN 10 : 6208089174 ISBN 13 : 9786208089177
Editeur : Our Knowledge Publishing, 2024

Synopsis

Nowadays, economic development is an imperative for local authorities, who have become responsible, at least in part, for this development must influence the main factor of this development: small and medium-sized enterprises. Indeed, local development depends on the establishment and presence of small and medium-sized businesses. They are the ones who create jobs for local residents and finance local authorities through the taxes they pay. As a result, a region without businesses is not viable, and is condemned to decline and to the loss, through the knock-on effect, of more businesses and inhabitants, tempted to live where they can find work.The region is now at the heart of territorial development strategies led by local players, particularly local authorities. In this context, a marketing approach has been adopted with a view to promoting territorial development projects, be they economic, tourist, cultural or other, and thus strengthening its attractiveness in the face of competition. However, despite the similarities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6208089174
ISBN 13 
9786208089177
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
non disponible
Personne responsable
non disponible