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Why do you buy?: What attributes stimulate a consumer to make a choice? - Couverture souple

Bitar, Alan

 
9786208196769: Why do you buy?: What attributes stimulate a consumer to make a choice?
Couverture souple
ISBN 10 : 6208196760 ISBN 13 : 9786208196769
Editeur : Our Knowledge Publishing, 2024

Synopsis

The market has demanded that supermarket retailers pay close attention to aspects such as price, square, sales promotion and customer service, among others. In this context, the aim is to describe and analyze the attributes that influence the final consumer's decision-making process when choosing a supermarket. To this end, a study was carried out to identify the attributes of repurchase in a supermarket. The methodology used was qualitative research, which was recorded and interpreted using the comparative method. The research showed that consumers are more demanding and are looking for attributes such as: hygiene of the premises; product quality; availability of products; size of the supermarket; parking; location; price; promotion; service and organization. However, many supermarket retailers still don't live up to the expectations of this modern, volatile and attuned consumer. Read on and find out why.

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Éditeur
Our Knowledge Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6208196760
ISBN 13 
9786208196769
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
Personne responsable
non disponible