Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market" - Couverture souple

Paraman, Pradeep; Yubo, Wang

 
9786208225162: Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market"
Couverture souple
ISBN 10 : 6208225167 ISBN 13 : 9786208225162
Editeur : LAP LAMBERT Academic Publishing, 2024

Synopsis

This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
6208225167
ISBN 13 
9786208225162
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
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