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Digital Banking: Impact of Customers’ Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks - Couverture souple

Vijaya Kumar, Thokala; Srinivas Rao, G.

 
9786208225247: Digital Banking: Impact of Customers’ Perceived Risks and Rewards on Usage of Digital Banking in Select Public and Private Sector Banks
Couverture souple
ISBN 10 : 6208225248 ISBN 13 : 9786208225247
Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

The book explores how customers’ perceptions influence their adoption and usage of digital banking services across different demographic profiles. It examines various dimensions of perceived risk—such as financial, security, privacy, and performance risks—as well as perceived rewards, including convenience, speed, cost-effectiveness, and accessibility. The study compares responses from customers of public and private sector banks, highlighting differences in trust, technological readiness, and satisfaction levels. The findings reveal that while rewards drive adoption, perceived risks—especially security concerns—can significantly hinder digital banking usage. The book offers strategic recommendations for banks to mitigate these risks and enhance the user experience, thereby boosting digital banking adoption across sectors.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6208225248
ISBN 13 
9786208225247
Reliure
Broché
Nombre de pages
388
Coordonnées du fabricant
non disponible
Personne responsable
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