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Synopsis
Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty.
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- ÉditeurLAP LAMBERT Academic Publishing
- Date d'édition2024
- ISBN 10 6208415829
- ISBN 13 9786208415822
- ReliureBroché
- Langueanglais
- Nombre de pages300
- Coordonnées du fabricantnon disponible
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
Edité par
LAP LAMBERT Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
Neuf
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
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LAP LAMBERT Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
Neuf
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
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LAP LAMBERT Academic Publishing Dez 2024, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 300 pp. Englisch. N° de réf. du vendeur 9786208415822
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
Edité par
LAP LAMBERT Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
Neuf
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Big Data and Predictive Analytics (Paperback)
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LAP Lambert Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
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Paperback. Etat : new. Paperback. Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9786208415822
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Big Data and Predictive Analytics (Paperback)
Edité par
LAP Lambert Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
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Vendeur : CitiRetail, Stevenage, Royaume-Uni
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Paperback. Etat : new. Paperback. Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9786208415822
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
Edité par
LAP LAMBERT Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
Neuf
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Vendeur : Books Puddle, New York, NY, Etats-Unis
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
Edité par
LAP LAMBERT Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
Neuf
Couverture souple
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Big Data and Predictive Analytics: The Frontier of Marketing Strategy
Edité par
LAP LAMBERT Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
Neuf
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Big Data and Predictive Analytics (Paperback)
Edité par
LAP Lambert Academic Publishing, 2024
ISBN 10 : 6208415829
ISBN 13 : 9786208415822
Neuf
Paperback
Vendeur : Grand Eagle Retail, Fairfield, OH, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Big Data and Predictive Analytics are revolutionizing marketing by enabling businesses to analyze vast amounts of structured and unstructured data to forecast trends and customer behaviors. Big Data encompasses the extensive data generated by customers and operations, while Predictive Analytics employs machine learning and statistical techniques to anticipate future outcomes.These tools empower businesses to enhance personalization, optimize campaigns, improve customer retention, and make data-driven decisions. Key applications include customer segmentation, targeted marketing, pricing strategies, and sales forecasting, ensuring alignment with market demands and customer preferences.However, challenges such as data quality, integration, privacy concerns, and the need for skilled professionals persist. Ethical considerations, especially compliance with data privacy laws like GDPR and CCPA, are vital to maintaining trust.Despite these challenges, the integration of Big Data and Predictive Analytics is transforming marketing into a proactive, customer-centric discipline, fostering more personalized strategies and enhancing customer satisfaction and loyalty. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9786208415822
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