Promoting Social Responsibility in Communities: A Case Study of Radio Benue’s Community Engagement - Couverture souple

Tarlumun, Iorlumun; PAUL AGADA, ONU; ANSHIMA, WILLIAMS

Couverture souple

ISBN 10 : 6208423503 ISBN 13 : 9786208423506

Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue’s broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue’s journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 6208423503
• ISBN 13: 9786208423506
• Reliure: Broché
• Nombre de pages: 64
• Coordonnées du fabricant: non disponible
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