Articles liés à Problems and Prospects of Local Retailers: A Study...

Problems and Prospects of Local Retailers: A Study in the Area of Bhatpara, North 24 Parganas - Couverture souple

Koley, Jyotirmoy; Sarkar, Debangshu

 
9786208425869: Problems and Prospects of Local Retailers: A Study in the Area of Bhatpara, North 24 Parganas
Couverture souple
ISBN 10 : 6208425867 ISBN 13 : 9786208425869
Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

This study investigates the challenges faced by local retailers in Bhatpara, a rapidly growing urban center in North 24 Parganas, West Bengal, due to globalization and organized retail. The research aims to identify opportunities for growth, innovation, and adaptation, while also contributing to existing knowledge on retail management, entrepreneurship, and small business development. The study uses a descriptive study among 30 respondents, revealing financial constraints, labor-related issues, marketing difficulties, and personal struggles. Challenges include inadequate access to working capital, higher wages, absenteeism, competition from larger establishments, and lack of market information. The findings will inform policy decisions and interventions to support the growth and sustainability of local retail enterprises.

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Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6208425867
ISBN 13 
9786208425869
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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