Benchmarking in Marketing - Couverture souple

Qureshi, Mahek Iram; Ingole, Mahendra; Rai, Aditya

 
9786208435653: Benchmarking in Marketing
Couverture souple
ISBN 10 : 620843565X ISBN 13 : 9786208435653
Editeur : LAP Lambert Academic Publishing, 2025

Synopsis

The book "Benchmarking in Marketing" explores how businesses can measure and improve their marketing performance by comparing strategies, processes, and metrics against industry leaders. It covers various types of benchmarking, including internal, competitive, functional, strategic, process, and digital benchmarking. The book outlines a structured benchmarking process, from identifying key areas and selecting partners to data collection, analysis, and implementation. Key marketing performance metrics such as customer satisfaction, market share, brand awareness, digital marketing performance, and customer acquisition and retention are discussed in detail. By leveraging benchmarking, organizations can enhance efficiency, optimize campaigns, and gain a competitive edge in an evolving market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
620843565X
ISBN 13 
9786208435653
Reliure
Broché
Nombre de pages
52
Coordonnées du fabricant
non disponible
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