The Big Shift in Digital Marketing: Embracing New Trends in a Changing Digital Landscape - Couverture souple

Roy, Monjit

Couverture souple

ISBN 10 : 6208436346 ISBN 13 : 9786208436346

Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

This book delves into the significant evolution of digital marketing over the past decade, exploring how advancements in technology have reshaped the way businesses engage with consumers. As the digital landscape continues to change, it is essential for marketers to understand the foundational elements of successful strategies, including search engine optimization (SEO), content marketing, social media, and email marketing. These core pillars have proven essential for driving brand visibility and audience engagement and remain key to any digital marketing strategy.However, with the rapid rise of new technologies such as artificial intelligence (AI), automation, and voice search, digital marketing is entering a transformative era. This new wave of innovation offers businesses exciting opportunities to connect with their target audiences in more personalized, efficient, and interactive ways. The book examines how these technologies, alongside emerging trends like video marketing, smart devices, augmented reality (AR), virtual reality (VR), and blockchain, are reshaping the consumer experience.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 6208436346
• ISBN 13: 9786208436346
• Reliure: Broché
• Nombre de pages: 72
• Coordonnées du fabricant: non disponible
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