Crypto currency marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space - Couverture souple

Roy, Monjit; Sharma, Sanjay

 
9786208439705: Crypto currency marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space
Couverture souple
ISBN 10 : 6208439701 ISBN 13 : 9786208439705
Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

"Cryptocurrency Marketing: Mathematical Models for Understanding Consumer Behavior in the Digital Currency Space" explores how mathematical models and behavioral economics can be leveraged to understand and influence consumer behavior in the cryptocurrency market. The book provides marketers with insights into consumer adoption, decision-making processes, and how to use predictive analytics to craft effective marketing strategies. It covers key topics such as the application of game theory to cryptocurrency marketing, strategies for building trust in digital currency transactions, and how to navigate global markets with tailored approaches. By integrating mathematical frameworks, consumer behavior models, and psychological principles, the book helps marketers optimize campaigns and engage with cryptocurrency consumers more effectively. The strategies discussed aim to address the unique challenges posed by the volatility and complexity of cryptocurrency, offering practical tools to succeed in this rapidly evolving market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6208439701
ISBN 13 
9786208439705
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
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