Digital Retail Revolution: Understanding Online Shopping Behavior and Consumer Trust in South Africa's Digital Marketplace - Couverture souple

Van Rooyen, Kyran Jon-Marc; Amoah, Filix

Couverture souple

ISBN 10 : 620844912X ISBN 13 : 9786208449124

Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

In an era where digital transformation is reshaping retail landscapes worldwide, South Africa stands at a crucial intersection of technology and consumer behavior. This groundbreaking research delves deep into the psychology of online shopping experiences, examining the delicate balance between hedonic value, trust, and risk perception in the South African digital marketplace. Through comprehensive quantitative analysis and robust methodological approaches, this book unveils critical insights into how demographics and psychographics influence online shopping patterns, trust formation, and risk assessment among South African consumers. Whether you're a retail strategist, e-commerce entrepreneur, or academic researcher, this volume offers invaluable insights into the evolving dynamics of digital retail in emerging markets. The findings presented here not only bridge crucial knowledge gaps but also provide practical implications for businesses seeking to enhance their online presence and build lasting customer relationships in South Africa's growing e-commerce sector.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 620844912X
• ISBN 13: 9786208449124
• Reliure: Broché
• Nombre de pages: 52
• Coordonnées du fabricant: non disponible
• Personne responsable: KreGa Onlinehandel GmbH; 4950000000000; info@krega-onlinehandel.de; ; Birkenweg 31; Brakel; 33034; Allemagne