Articles liés à Digital Marketing Strategy and Planning: Principles,...

Digital Marketing Strategy and Planning: Principles, Frameworks, and Best Practices - Couverture souple

Akude, Derrick Nukunu

 
9786208449179: Digital Marketing Strategy and Planning: Principles, Frameworks, and Best Practices
Couverture souple
ISBN 10 : 6208449170 ISBN 13 : 9786208449179
Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

Digital Marketing Strategy and Planning is an academic textbook that offers a thorough guide to creating and executing effective digital marketing strategies. It covers essential concepts, strategic models, and practical tools to help marketers align digital initiatives with business objectives. Key topics include audience segmentation, competitive analysis, goal setting, channel selection, budgeting, and performance tracking. The book emphasizes data-driven decision-making, customer-centric planning, and the integration of digital tactics across platforms like search, social media, email, and mobile. Featuring case studies and interactive exercises, it combines theory with practical application to enhance critical thinking. Ideal for students, educators, and professionals, it also explores emerging trends and technologies shaping the future of digital marketing strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6208449170
ISBN 13 
9786208449179
Reliure
Broché
Nombre de pages
456
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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