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Navigating the Challenges & Opportunities of Green Marketing in India - Couverture souple

Shukla, Vaidehi; Gupta, Anu; Saxena, Swati

 
9786208452322: Navigating the Challenges & Opportunities of Green Marketing in India

Synopsis

This book is a compilation and collection of selected research papers contributed by scholars, academicians, and practitioners on the theme of. Towards a sustainable future addressing challenges and exploring opportunities for sustainable development in India.Most of the papers included in this book are interdisciplinary and address important issues related to Navigating the Challenges and Opportunities of Green Marketing in India. Readers have an opportunity to appreciate the research efforts of authors through these edited papers. Some of these papers are exploratory, while others are based on primary as well as secondary data.

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