ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT - Couverture souple

FLOREA, NICOLETA VALENTINA; CROITORU, GABRIEL; CUC, LAVINIA DENISIA

 
9786208453077: ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT
Couverture souple
ISBN 10 : 6208453070 ISBN 13 : 9786208453077
Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

This book explores the integration of Artificial Intelligence (AI) into Customer Relationship Management (CRM) to enhance organizational performance, customer loyalty, and marketing efficiency. It begins by defining CRM and its strategic, operational, analytical, and collaborative forms, emphasizing the value of long-term customer relationships. The book examines how AI revolutionizes CRM through predictive analytics, personalized interactions, customer segmentation, sentiment analysis, and journey mapping. It discusses digital marketing trends and the behavior of modern digital consumers, especially younger generations, in an AI-driven marketplace. Tools like machine learning, chatbots, and data analytics improve customer targeting, satisfaction, and retention. Strategies for reducing customer churn and reactivating lost clients are detailed, supported by key performance indicators. The book highlights how AI transforms traditional CRM into a dynamic, data-driven approach that fosters trust, value creation, and competitive advantage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6208453070
ISBN 13 
9786208453077
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
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