Articles liés à Marketing from Research to the Commercialisation of...

Marketing from Research to the Commercialisation of Technologies: A study in Minas Gerais - Couverture souple

Braga Veroneze, Ricardo; Zambalde, André Luiz; Sousa, Dalton De

 
9786208619886: Marketing from Research to the Commercialisation of Technologies: A study in Minas Gerais
Couverture souple
ISBN 10 : 6208619882 ISBN 13 : 9786208619886
Editeur : Our Knowledge Publishing, 2025

Synopsis

The aim of this book was to investigate the role that marketing can play from research to the commercialisation of technologies generated by universities. To this end, it sets out to describe the marketing practices of four universities in the state of Minas Gerais (UFJF, UFLA, UFMG and UFV). A multi-case study of a qualitative and exploratory nature was carried out, based on bibliographical and documentary research and interviews with a semi-structured script. The study proposes a conceptual framework for the study of marketing strategies in federal universities.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6208619882
ISBN 13 
9786208619886
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
non disponible