Consumer behavior and innovative technology: Consumer influence - Couverture souple

Ouro-Salim, Omar

 
9786208630492: Consumer behavior and innovative technology: Consumer influence

Synopsis

This book is a tool for students in any field to understand the degree of involvement of products in the behavior of individuals on a daily basis. It also helps students gain a better understanding of the factors that influence individual behavior in society. The book shows the publications of authors working on the involvement of the individual from 2000 to 2016. The book also discusses innovation in education and administration.

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