Articles liés à Social Strategies to Gain a Competitive Edge: Social...

Social Strategies to Gain a Competitive Edge: Social Responsibility - Couverture souple

Cöuras Ford, Elmo Thiago Lins; Vale, Valentina A C

 
9786208647728: Social Strategies to Gain a Competitive Edge: Social Responsibility
Couverture souple
ISBN 10 : 620864772X ISBN 13 : 9786208647728
Editeur : Our Knowledge Publishing, 2025

Synopsis

The aim of this book is to understand the internal public's perception of social responsibility actions. To this end, a theoretical foundation was developed based on the following elements: Ethics and social responsibility, stakeholders, competitive environment, strategies, competitive forces and social marketing. The research used the exploratory and descriptive method, focusing on a case study, in order to assess the organization's behaviour in practice and the positive effects of corporate management based on commitment to society. The results indicate the presence of a new strategic business orientation, in which the marketing orientation involved an effort aimed at social and ecologically correct attitudes, based on ethical principles, which, among other things, had a positive impact on the organization's image.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
620864772X
ISBN 13 
9786208647728
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible