Articles liés à System Product Service: The challenge of innovating...

System Product Service: The challenge of innovating by adding services to products - Couverture souple

Reis, Diane

 
9786208790189: System Product Service: The challenge of innovating by adding services to products

Synopsis

The book is the result of a monograph presented to complete a specialisation course in Service Management at Vanzolini, in partnership with the Polytechnic School of the University of São Paulo (POLI-USP). The text presents and answers some questions related to increasing organisational competitiveness through the use of the Product Service System (PSS), including a bibliographical review of the subjects of interest (Globalisation, Innovation, Products, Services, Product Service System) and an analysis of the literature answering the questions raised in the study.

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