Building Trust in E-Commerce: Strategies for Customer Loyalty and Retention - Couverture souple

Movaghar, Ali

Couverture souple

ISBN 10 : 6208846587 ISBN 13 : 9786208846589

Editeur : Scholars' Press, 2025

Synopsis

In the world of e-commerce, trust plays a crucial role in shaping customer behaviour and driving long-term engagement. To build and maintain this trust, businesses must ensure transparency in their operations, provide clear product information, and deliver on promises consistently. Implementing secure payment methods and protecting customer data through robust cybersecurity measures are also essential. Additionally, responsive and helpful customer support helps address concerns quickly, reinforcing a sense of reliability. Encouraging customer reviews, offering satisfaction guarantees, and maintaining a user-friendly website experience further enhance credibility. Loyalty programs, personalized communication, and consistent quality help turn first-time buyers into repeat customers. These strategies not only boost retention but also encourage word-of-mouth promotion and positive brand reputation in the competitive digital marketplace.

Détails de l'édition

• Éditeur: Scholars' Press
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 6208846587
• ISBN 13: 9786208846589
• Reliure: Broché
• Nombre de pages: 92
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible