Articles liés à Public Relations in the Digital Age: Navigating New...

Public Relations in the Digital Age: Navigating New Frontiers - Couverture souple

Mohammad Dooust, Mohammadhossein

 
9786208847920: Public Relations in the Digital Age: Navigating New Frontiers
Couverture souple
ISBN 10 : 6208847923 ISBN 13 : 9786208847920
Editeur : Scholars' Press, 2025

Synopsis

This book explores the evolving landscape of PR in an era shaped by social media, instant communication, and digital storytelling. The book examines how traditional PR strategies are being transformed by digital platforms, highlighting the role of influencers, real-time engagement, data analytics, and content marketing. It also addresses ethical concerns and reputation management in a world where information spreads rapidly and globally. Through real-world case studies and expert insights, the book provides readers with practical tools to adapt their communication strategies, build meaningful relationships with digital audiences, and maintain brand integrity in a highly connected, ever-changing environment. It is an essential guide for PR professionals, marketers, and students aiming to stay ahead in the digital communication frontier.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Scholars' Press
Date d'édition
2025
Langue
anglais
ISBN 10 
6208847923
ISBN 13 
9786208847920
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
non disponible