Health communication from an environmental perspective: Analysis of the perception of the Kin-Bopeto message in waste management among Kinois - Couverture souple

MUFUTA KEMBO, Nathalie

 
9786208882228: Health communication from an environmental perspective: Analysis of the perception of the Kin-Bopeto message in waste management among Kinois
Couverture souple
ISBN 10 : 6208882222 ISBN 13 : 9786208882228
Editeur : Our Knowledge Publishing, 2025

Synopsis

The book analyses why the "Kin-Bopeto" campaign in Kinshasa did not fully succeed in improving waste management, despite its notoriety. The main idea is that the effectiveness of public health and environmental communication depends on the perception and active integration of messages by the population, and not on simple dissemination. This highlights the gap between political intentions and actual impact in the face of urban insalubrity.Insalubrity in Kinshasa is a complex problem, linked to communication and socio-cultural realities. The study shows that awareness of a campaign is no guarantee of deep understanding or lasting behavioral change. Only 40% of residents surveyed had changed their habits. For campaigns to be effective, strategies need to be adapted to barriers (economic, social, infrastructural) and actively engage the population, taking account of their experiences.The book insists on a holistic approach to urban sanitation. We need to combine communication adapted to the terrain with concrete support (infrastructure, incentives).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6208882222
ISBN 13 
9786208882228
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible