Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book aims to measure the structural influence of certain key influencers on the social network Twitter on the diffusion of posts. An exploratory factor analysis was conducted to determine the influence factor. This showed which characteristics of the sample surveyed correlate with influence and thus with the diffusion of a topic. This study resulted in a measurement method that measures the influence of users and identifies key figures in various topics, including traditional media and the internet. As expected, the influence factor correlated strongly with reach and replies. A key identifying feature for key influencers was their status as experts on the respective topic. The scientific interest in this study lies in the empirical testing of older theories for their applicability in Web 2.0 and in economics in the measurement and identification of influential key figures, which is an important marketing tool. N� de r�f. du vendeur 9786209109836

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The Keys of the Birdcage (Paperback)

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ISBN 10 : 6209109837 ISBN 13 : 9786209109836

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Paperback. Etat : new. Paperback. This book aims to measure the structural influence of certain key influencers on the social network Twitter on the diffusion of posts. An exploratory factor analysis was conducted to determine the influence factor. This showed which characteristics of the sample surveyed correlate with influence and thus with the diffusion of a topic. This study resulted in a measurement method that measures the influence of users and identifies key figures in various topics, including traditional media and the internet. As expected, the influence factor correlated strongly with reach and replies. A key identifying feature for key influencers was their status as experts on the respective topic. The scientific interest in this study lies in the empirical testing of older theories for their applicability in Web 2.0 and in economics in the measurement and identification of influential key figures, which is an important marketing tool. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9786209109836

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The Keys of the Birdcage

Calogero Catavello

Edit� par Our Knowledge Publishing Nov 2025, 2025

ISBN 10 : 6209109837 ISBN 13 : 9786209109836

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book aims to measure the structural influence of certain key influencers on the social network Twitter on the diffusion of posts. An exploratory factor analysis was conducted to determine the influence factor. This showed which characteristics of the sample surveyed correlate with influence and thus with the diffusion of a topic. This study resulted in a measurement method that measures the influence of users and identifies key figures in various topics, including traditional media and the internet. As expected, the influence factor correlated strongly with reach and replies. A key identifying feature for key influencers was their status as experts on the respective topic. The scientific interest in this study lies in the empirical testing of older theories for their applicability in Web 2.0 and in economics in the measurement and identification of influential key figures, which is an important marketing tool.VDM Verlag, Dudweiler Landstra�e 99, 66123 Saarbr�cken 80 pp. Englisch. N� de r�f. du vendeur 9786209109836

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