Advanced Marketing Management - Couverture souple

Devi, D Renuka; Praveen, U

Couverture souple

ISBN 10 : 6209124364 ISBN 13 : 9786209124365

Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 6209124364
• ISBN 13: 9786209124365
• Reliure: Broché
• Nombre de pages: 104
• Coordonnées du fabricant: non disponible
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