Articles liés à Crowd investing and effectuation: Principles of effectuation...

Crowd investing and effectuation: Principles of effectuation in crowd investing for financing start-ups - Couverture souple

Roth, Ilona

 
9786209178863: Crowd investing and effectuation: Principles of effectuation in crowd investing for financing start-ups

Synopsis

Crowd investing is a form of financing in which the ‘crowd’, i.e. the ‘masses’, finance a start-up, thereby enabling companies to be founded that would not be possible through banks and conventional investments. Effectuation describes principles of success for entrepreneurs based on Saras D. Sarasvathy. She makes statements about the actions and thinking of successful entrepreneurs and summarises these in five principles. This book presents both fields of research and examines the connection between the principles of effectuation and the financing model of crowd investing.

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