Role of ICT in Enhancing Agricultural Practices - Couverture souple

Ravichandran, Dr. P.

Couverture souple

ISBN 10 : 6209315291 ISBN 13 : 9786209315299

Editeur : LAP LAMBERT Academic Publishing, 2025

Synopsis

Communication research applies social science methods to understand human communication and draws knowledge from fields such as psychology, sociology, linguistics, and information science. ICT plays a vital role in rural development by improving access to information, markets, healthcare, and education, helping reduce poverty and strengthen rural economies. Mass media, especially radio and television, serve as key channels for disseminating agricultural knowledge, motivating farmers, and supporting the adoption of new technologies. Radio, one of India’s earliest and most affordable media, reaches large rural audiences and supports farm education through programmes such as Mannum Manamum and Veedum Valalum. Television expanded rapidly and offers powerful visual learning tools through programmes like Krishi Darshan, promoting scientific farming, improved practices, and rural development. Studies show that farmers rely on media for information on crops, technology, plant protection, and allied activities. The document also outlines research methodology, sampling procedures, variables, analytical tools, and objectives for studying media utilization in Cuddalore district.

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 6209315291
• ISBN 13: 9786209315299
• Reliure: Broché
• Nombre de pages: 168
• Coordonnées du fabricant: non disponible
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