Articles liés à Understanding and influencing consumer behavior: A...

Understanding and influencing consumer behavior: A practical guide to buying behavior and marketing decisions in the age of innovation - Couverture souple

Gabriel, MALONGO MPIDI; Florent, MATUSU ZAU; Montana Joshua, MBI MBAMBI

 
9786209328466: Understanding and influencing consumer behavior: A practical guide to buying behavior and marketing decisions in the age of innovation
Couverture souple
ISBN 10 : 6209328466 ISBN 13 : 9786209328466
Editeur : Our Knowledge Publishing, 2025

Synopsis

In a context where digital technology is redefining purchasing habits, this book offers a clear and up-to-date reading of modern consumer behavior. Through a scientific and practical approach, the author explores the psychological, sociological and technological mechanisms that guide purchasing decisions. Rich in practical cases and concrete examples, this guide shows how companies can understand, anticipate and influence consumer choices thanks to digital tools: behavioral data, social networks, artificial intelligence and engagement strategies. A real handbook for learning and action, this book is aimed at students, teachers, researchers and marketing professionals who want to master the new market logic and adapt their strategies to the behavior of connected consumers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
6209328466
ISBN 13 
9786209328466
Reliure
Broché
Nombre de pages
80
Coordonnées du fabricant
non disponible
Personne responsable
non disponible