Measuring: practical models for comparable award criteria: Advertising architecture in the area of conflict between cost efficiency and individuality. 2nd edition - Couverture souple

Weichselbaum, Günter

Couverture souple

ISBN 10 : 6209506291 ISBN 13 : 9786209506291

Editeur : Our Knowledge Publishing, 2026

Synopsis

Trade fairs play an important role in the marketing mix. The demands placed on this instrument are very high, as it has to bridge the gap between information and entertainment platform, in which face-to-face communication is integrated. In addition, marketing managers have a growing need to make the efficiency of the resources used more transparent. On the provider side, two professional groups are vying for the favor of clients in Austria: the academic architect and the advertising architect. This leads to differences in competence and price, and the principle of rapidly comparable framework conditions in the awarding process for trade fair appearances is thus seriously undermined. This book provides well-founded answers to these complex questions - with the aim of presenting the tension between cost efficiency and individuality in the area of awarding advertising architecture in a comprehensible way, as there are many checklists on the market. What is really missing, however, are simple, practical models that compactly summarize comparable criteria for awarding contracts.

Détails de l'édition

• Éditeur: Our Knowledge Publishing
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 6209506291
• ISBN 13: 9786209506291
• Reliure: Broché
• Nombre de pages: 80
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible