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Compilation of Studies: Diverse reflections from advertising and social communication. - Couverture souple

Cano Gutiérrez, John Fredy

 
9786209523441: Compilation of Studies: Diverse reflections from advertising and social communication.
Couverture souple
ISBN 10 : 6209523447 ISBN 13 : 9786209523441
Editeur : Our Knowledge Publishing, 2026

Synopsis

The following work is a compilation of a series of reflections, articles and analyses developed at different times on the role of advertising as a communicative practice and cultural phenomenon. Throughout these writings we have sought to understand how the image, discourse and advertising strategy can contribute to promote healthy lifestyles, strengthen the understanding of human, sexual and reproductive rights (SRHR), and, above all, act as tools in the prevention of gender-based violence (GBV). Nowadays, advertising exceeds its traditional function of commercial promotion to become a social actor that shapes collective perceptions, values and behaviors. From this perspective, it is urgent to critically review the gender stereotypes, sexist representations and symbolic codes that still circulate in media messages. These discourses not only reproduce inequalities, but also legitimize forms of symbolic and structural violence.

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Éditeur
Our Knowledge Publishing
Date d'édition
2026
Langue
anglais
ISBN 10 
6209523447
ISBN 13 
9786209523441
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
non disponible