Articles liés à Difficulties faced by (SMEs) in implementing digital...
Difficulties faced by (SMEs) in implementing digital marketing.: Digital marketing in underdeveloped nations - Couverture souple
Synopsis
This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study’s limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour Difficulties faced by (SMEs) in implementing digital...
Image fournie par le vendeur
Difficulties faced by (SMEs) in implementing digital marketing.
Edité par
Omniscriptum, Globeedit, 2026
ISBN 10 : 6209551556
ISBN 13 : 9786209551550
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study's limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs. 84 pp. Englisch. N° de réf. du vendeur 9786209551550
Acheter neuf
EUR 43,90
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Difficulties faced by (SMEs) in implementing digital marketing. : Digital marketing in underdeveloped nations
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study's limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs. N° de réf. du vendeur 9786209551550
Acheter neuf
EUR 49,63
Expédition à EUR 35
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Difficulties faced by (SMEs) in implementing digital marketing.
impression à la demandeVendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book examines the challenges faced by Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia in implementing digital marketing strategies. While the digital revolution has created new business opportunities, SMEs in developing countries continue to struggle due to limited resources, skills, and infrastructure. Using a qualitative research approach, the study analyzes semi-structured interviews with SME owners and managers to identify key barriers and practices. The findings show that social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok are the most commonly used digital marketing tools, particularly in urban areas. However, major obstacles include resource constraints, socio-cultural factors, poor internet connectivity, low digital literacy, and a significant digital divide between urban and rural regions. Many SMEs still rely on traditional marketing methods and face difficulties competing with well-established firms. The book also discusses the study's limitations and highlights the need for improved digital skills, infrastructure, and policy support to enhance digital marketing adoption among SMEs.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 84 pp. Englisch. N° de réf. du vendeur 9786209551550
Acheter neuf
EUR 43,90
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Difficulties faced by (SMEs) in implementing digital marketing. | Digital marketing in underdeveloped nations
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Difficulties faced by (SMEs) in implementing digital marketing. | Digital marketing in underdeveloped nations | Furutuna Woldu (u. a.) | Taschenbuch | Englisch | 2026 | GlobeEdit | EAN 9786209551550 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. N° de réf. du vendeur 134642361
Acheter neuf
EUR 39,45
Expédition à EUR 70
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 5 disponible(s)