A Study On Consumer Preference Towards Online Payment Systems In India - Couverture souple

R, Mounika; S, Shajitha Banu

 
9786209635199: A Study On Consumer Preference Towards Online Payment Systems In India
Couverture souple
ISBN 10 : 6209635199 ISBN 13 : 9786209635199
Editeur : LAP Lambert Academic Publishing, 2026

Synopsis

This project examines consumer preference towards online payment systems in India and analyses the key factors influencing their adoption and usage. With the rapid expansion of digital technology and government initiatives promoting a cashless economy, digital payment platforms such as UPI, mobile wallets, debit and credit cards have become integral to everyday financial transactions. The study is based on primary data collected from respondents through a structured questionnaire and focuses on understanding awareness levels, usage patterns, motivating factors, and challenges faced by users. The findings reveal that convenience, security, and ease of use are the primary drivers of adoption, with UPI emerging as the most preferred mode of digital payment. However, issues such as network instability, transaction failures, and security concerns continue to affect user satisfaction. The study concludes that while digital payment systems are widely accepted, improving infrastructure, strengthening cybersecurity measures, and enhancing digital literacy are essential for sustained growth and inclusive financial development.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2026
Langue
anglais
ISBN 10 
6209635199
ISBN 13 
9786209635199
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne