Articles liés à The Country of Origin Syndrome: The Curse Chasing Chinese...
The Country of Origin Syndrome: The Curse Chasing Chinese Brands: Second Edition - Couverture souple
Résultats de recherche pour The Country of Origin Syndrome: The Curse Chasing Chinese...
Image d'archives
The Country of Origin Syndrome: The Curse Chasing Chinese Brands
Edité par
LAP LAMBERT Academic Publishing Mär 2026, 2026
ISBN 10 : 6209688217
ISBN 13 : 9786209688218
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 52 pp. Englisch. N° de réf. du vendeur 9786209688218
Acheter neuf
EUR 43,90
Expédition à EUR 23
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
The Country of Origin Syndrome: The Curse Chasing Chinese Brands : Second Edition
Edité par
LAP LAMBERT Academic Publishing, 2026
ISBN 10 : 6209688217
ISBN 13 : 9786209688218
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands And how to improve the image of these emerging brands The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products. N° de réf. du vendeur 9786209688218
Acheter neuf
EUR 49,63
Expédition à EUR 35
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
The Country of Origin Syndrome: The Curse Chasing Chinese Brands
Edité par
LAP LAMBERT Academic Publishing Mär 2026, 2026
ISBN 10 : 6209688217
ISBN 13 : 9786209688218
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -China has grown rapidly to become one of the largest manufacturing countries in the world. Products from China can be seen everywhere today and the label Made in China is more of a rule than an exception. The challenge arises when the products are put into the market, how will world consumers react with Chinese product brands And how to improve the image of these emerging brands The literature review and survey reflect the image of Chinese products in other markets. Overall the Chinese have a negative image in those markets. The country of origin effect influences the country image so much. Consumers view Chinese products as old-fashioned, cheap and unattractive. To alleviate that, Chinese businesses could improve their marketing strategies in all the markets where we surveyed, especially marketing mixes. They could change their product technology designs and packaging with good brand names, put more emphasis on promotions and advertising, and improve their advertisements to adapt to the tastes of other markets consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find products.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Englisch. N° de réf. du vendeur 9786209688218
Acheter neuf
EUR 43,90
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 1 disponible(s)