Marketing to Generation Z and Alpha - Couverture souple

Ali, Hapzi; Khan, Muhammad Asif

 
9786209777646: Marketing to Generation Z and Alpha
Couverture souple
ISBN 10 : 6209777643 ISBN 13 : 9786209777646
Editeur : LAP Lambert Academic Publishing, 2026

Synopsis

Our book examines contemporary marketing strategies and their role in creating competitive advantage in a rapidly changing business environment. It explores how organizations can understand consumer behavior, leverage digital technologies, and develop effective marketing strategies to respond to dynamic market conditions. The book integrates theoretical perspectives with practical insights to explain how firms design, implement, and evaluate marketing strategies that enhance customer value, brand positioning, and long-term organizational performance.In addition, the book discusses key concepts such as digital marketing transformation, customer relationship management, market analysis, and innovation in marketing practices. By combining conceptual discussion with evidence from recent studies and practical examples, the book provides a comprehensive understanding of modern marketing approaches. It is designed to support students, researchers, and practitioners in developing a deeper understanding of marketing strategy and its application in contemporary business contexts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2026
Langue
anglais
ISBN 10 
6209777643
ISBN 13 
9786209777646
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
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