Articles liés à Next-Gen Highway The Role of Mobile Apps in Transforming...

Next-Gen Highway The Role of Mobile Apps in Transforming Travel Servce: An Empirical Study Focused on Bangalore–Mangalore and Bangalore–Kochi Corridors - Couverture souple

Shrikant, Anivilla; Yadaw, Praveen Kumar; Rajwade, Soma

 
9786209868207: Next-Gen Highway The Role of Mobile Apps in Transforming Travel Servce: An Empirical Study Focused on Bangalore–Mangalore and Bangalore–Kochi Corridors
Couverture souple
ISBN 10 : 6209868207 ISBN 13 : 9786209868207
Editeur : LAP LAMBERT Academic Publishing, 2026

Synopsis

This book explores the transformative role of business digitalization, frugal innovation, and organizational knowledge in enhancing the resilience of micro, small, and medium enterprises (MSMEs) in rapidly changing economic environments. It develops a comprehensive conceptual framework supported by empirical analysis using advanced modeling techniques such as structural equation modeling (SEM). The study demonstrates how digital technologies enable resource-constrained firms to innovate frugally while maintaining operational efficiency and adaptability during disruptions such as the COVID-19 pandemic. By integrating theoretical insights with practical implications, the book provides a multidisciplinary perspective on innovation management, digital transformation, and organizational resilience. It is particularly relevant for researchers, policymakers, and practitioners seeking sustainable strategies to strengthen MSMEs in emerging economies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2026
Langue
anglais
ISBN 10 
6209868207
ISBN 13 
9786209868207
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne