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From management control to intelligent performance management: Digital transformation, data and artificial intelligence applied to management control - Couverture souple

GAGA, DR. DOUNIA

 
9786209904844: From management control to intelligent performance management: Digital transformation, data and artificial intelligence applied to management control
Couverture souple
ISBN 10 : 620990484X ISBN 13 : 9786209904844
Editeur : Our Knowledge Publishing, 2026

Synopsis

The rise of data and digital technologies is profoundly transforming the way organizations manage. In an environment marked by uncertainty and rapid change, management control is no longer confined to monitoring past performance, but is asserting itself as a central instrument of strategic steering.This book analyzes the changes taking place in management control in the age of data, information systems and artificial intelligence. It highlights the shift from a reporting approach to a more dynamic management approach, based on analysis, anticipation and decision support. Drawing on recognized theoretical frameworks and recent work, it offers an integrated reading of the links between digitization, performance and intelligent management, while highlighting the organizational, human and ethical challenges of these transformations, particularly in emerging contexts such as Morocco.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Our Knowledge Publishing
Date d'édition
2026
Langue
anglais
ISBN 10 
620990484X
ISBN 13 
9786209904844
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
Personne responsable
non disponible