A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference - Couverture souple

Bharathi, Jaya ; Sravanthi, K B ; Sowmya, P

9786630070644: A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference

Couverture souple

ISBN 10 : 663007064X ISBN 13 : 9786630070644

Editeur : LAP Lambert Academic Publishing, 2026

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�diteur: LAP Lambert Academic Publishing
Date d'�dition: 2026
Langue: anglais
ISBN 10: 663007064X
ISBN 13: 9786630070644
Reliure: Broch�
Nombre de pages: 76
Coordonn�es du fabricant: non disponible
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A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference (Paperback)

Jaya Bharathi

Edit� par LAP Lambert Academic Publishing, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

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Paperback. Etat : new. Paperback. This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9786630070644

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A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference

Bharathi, Jaya; Sravanthi, K B; Sowmya, P

Edit� par LAP Lambert Academic Publishing, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

Neuf Couverture souple

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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE

Bharathi, Jaya

Edit� par LAP LAMBERT Academic Publishing, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE

Bharathi, Jaya

Edit� par LAP LAMBERT Academic Publishing, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

Neuf PAP

Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni

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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N� de r�f. du vendeur L2-9786630070644

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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE

Jaya Bharathi

Edit� par LAP LAMBERT Academic Publishing Mai 2026, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 76 pp. Englisch. N� de r�f. du vendeur 9786630070644

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A Comprehensive Study on Branding Framework in Digital and Traditional Media Reference (Paperback)

Jaya Bharathi

Edit� par LAP Lambert Academic Publishing, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

Neuf Paperback

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Vendeur : CitiRetail, Stevenage, Royaume-Uni

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Paperback. Etat : new. Paperback. This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9786630070644

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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE

Jaya Bharathi

Edit� par LAP LAMBERT Academic Publishing Mai 2026, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

Neuf Taschenbuch

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware 76 pp. Englisch. N� de r�f. du vendeur 9786630070644

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A COMPREHENSIVE STUDY ON BRANDING FRAMEWORK IN DIGITAL AND TRADITIONAL MEDIA REFERENCE : MEDIA REFERENCE

Jaya Bharathi

Edit� par LAP LAMBERT Academic Publishing, 2026

ISBN 10 : 663007064X ISBN 13 : 9786630070644

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Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book presents a comprehensive analysis of the branding framework in both traditional and digital media with specific reference to Nalaland. The primary objective of the research is to examine the role of traditional media in creating brand awareness and credibility, assess the impact of digital media on consumer engagement and brand perception, evaluate the level of integration between traditional and digital branding strategies, and identify the challenges faced by organizations in implementing an integrated branding framework. A descriptive research design was adopted, and a quantitative research approach was employed for data collection and analysis. Primary data were collected through a structured questionnaire using a Likert scale, and responses were obtained from 103 respondents selected through stratified random sampling. The collected data were analyzed using frequency analysis with the help of SPSS. The findings reveal that traditional media significantly contributes to brand recognition, trust, and credibility, while digital media plays a dominant role in enhancing consumer engagement, modern brand perception, and purchase decisions. Integrated branding efforts. N� de r�f. du vendeur 9786630070644

Contacter le vendeur