Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The aim of this paper is to provide a brief overview of the most commonly used customer valuation methods. Both their advantages and their weaknesses are highlighted, in order to then analyse how the Customer Lifetime Value method can counteract these. The necessary prerequisites for its application within a company are outlined. Finally, recommendations for the application of customer value calculation using the Customer Lifetime Value method are derived, and further potential applications of this method are highlighted. N� de r�f. du vendeur 9786630322996

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Managing customer relationships based on customer lifetime value (Paperback)

Marion Anzboeck-Hintermayr

Edit� par Our Knowledge Publishing, 2026

ISBN 10 : 6630322991 ISBN 13 : 9786630322996

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Paperback. Etat : new. Paperback. The aim of this paper is to provide a brief overview of the most commonly used customer valuation methods. Both their advantages and their weaknesses are highlighted, in order to then analyse how the Customer Lifetime Value method can counteract these. The necessary prerequisites for its application within a company are outlined. Finally, recommendations for the application of customer value calculation using the Customer Lifetime Value method are derived, and further potential applications of this method are highlighted. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de r�f. du vendeur 9786630322996

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Managing customer relationships based on customer lifetime value

Marion Anzb�ck-Hintermayr

Edit� par Our Knowledge Publishing Jul 2026, 2026

ISBN 10 : 6630322991 ISBN 13 : 9786630322996

Neuf Taschenbuch

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The aim of this paper is to provide a brief overview of the most commonly used customer valuation methods. Both their advantages and their weaknesses are highlighted, in order to then analyse how the Customer Lifetime Value method can counteract these. The necessary prerequisites for its application within a company are outlined. Finally, recommendations for the application of customer value calculation using the Customer Lifetime Value method are derived, and further potential applications of this method are highlighted. 60 pp. Englisch. N� de r�f. du vendeur 9786630322996

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Managing customer relationships based on customer lifetime value | A management tool for evaluating customer acquisition and retention

Marion Anzb�ck-Hintermayr

Edit� par Our Knowledge Publishing, 2026

ISBN 10 : 6630322991 ISBN 13 : 9786630322996

Neuf Taschenbuch

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Vendeur : preigu, Osnabr�ck, Allemagne

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Taschenbuch. Etat : Neu. Managing customer relationships based on customer lifetime value | A management tool for evaluating customer acquisition and retention | Marion Anzb�ck-Hintermayr | Taschenbuch | Englisch | 2026 | Our Knowledge Publishing | EAN 9786630322996 | Verantwortliche Person f�r die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabr�ck, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand. N� de r�f. du vendeur 135984798

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