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Religion and Perception of Offense in Advertising: An Analysis of Christian, Animist, and Muslim Religious Groups - Couverture souple

Ezequias, Stover

 
9786630352061: Religion and Perception of Offense in Advertising: An Analysis of Christian, Animist, and Muslim Religious Groups
Couverture souple
ISBN 10 : 6630352068 ISBN 13 : 9786630352061
Editeur : GlobeEdit, 2026

Synopsis

Religion and Perception of Offense in Advertising explores the intersection of religion, culture, and advertising communication. More than a study of advertising, the book examines how religious beliefs, spiritual values, and cultural contexts shape perceptions of what is considered offensive or acceptable in advertising messages. Taking a comparative approach, it investigates the religious and symbolic factors that influence the reception of advertising among Animist, Christian, and Muslim communities. It examines how these groups interpret the images, language, and values presented in advertising campaigns, highlighting why certain messages may be perceived as acceptable, neutral, or offensive. The book also offers a critical reflection on the ethical and social role of advertising in pluralistic societies and the challenges brands face when communicating with culturally and religiously diverse audiences.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
GlobeEdit
Date d'édition
2026
Langue
anglais
ISBN 10 
6630352068
ISBN 13 
9786630352061
Reliure
Tapa blanda
Nombre de pages
220
Coordonnées du fabricant
non disponible
Personne responsable
non disponible