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Consumer purchasing decision-making behavior in an immersive interactive shopping environment(Chinese Edition)
Vendeur : liu xing, Nanjing, JS, Chine
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paperback. Etat : New. Paperback. Pub Date: 2024-01 Pages: 287 Language: Chinese Publisher: Science Press Research on Consumer Purchase Decision Behavior in Immersive Interactive Shopping Environment systematically studies the impact of immersive interactive systems supported by VR/AR/MR technology on consumer decision-making behavior. The main contents include the introduction of immersive interactive technology. the characterization and measurement of immersive interactive experience. the coordination of immersiv. N° de réf. du vendeur DQ041291
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