Quality Teaching Material for Workers in the Capital- Exhibition Service Industry (Chinese Edition) - Couverture souple

Liu Yang

Couverture souple

ISBN 10 : 7040333759 ISBN 13 : 9787040333756

Editeur : Higher Education Press, 2012

Synopsis

This book is one of the textbooks in the field of exhibition industry for the capital quality education project teaching resource construction. Urban exhibition industry is an important component of modern service, and is the main content of urban economic structure. It is necessary to develop modern exhibition industry to perfect the service system in the future urban economic development. The exhibition industry has huge developmental potential and will be playing an increasingly important role in the urban economic structure. The prospective readers for this book are those people who are and will be the ones engaging in exhibition industry. It contains marketing factors and exhibition market analysis, exhibition product strategy, exhibition products pricing and charging, exhibition market sales channel strategy, conference promotion strategy, exhibition destination and exhibition field marketing and the training and management of exhibition sales man. With plentiful cases, this book has strong practicality and operability. It can be used by people engaging in exhibition industry as both training material and reference.

Détails de l'édition

• Éditeur: Higher Education Press
• Date d'édition: 2012
• Langue: chinois
• ISBN 10: 7040333759
• ISBN 13: 9787040333756
• Reliure: Paperback
• Nombre de pages: 199
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible