Articles liés à Convention and Exhibition Planning Practice (Chinese...

Convention and Exhibition Planning Practice (Chinese Edition) - Couverture souple

Yan Bei

 
9787040334036: Convention and Exhibition Planning Practice (Chinese Edition)

Synopsis

Consisting of 9 chapters, this book chiefly covers such contents as features of convention and exhibition, target selection and planning strategy of convention and exhibition, plans and arrangements of convention, planning elements and points of convention, incentive travel planning, exhibition program planning, exhibition space planning, exhibitor planning, and convention and exhibition evaluation. The book provides rich cases and has strong practicability and operability. Besides being used as textbook of vocational schools, I can be used as a reference book and job training book of the practitioners of convention and exhibition industry.

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